February 27, 2017
Originally posted 2018-11-19 11:22:03
By Diana Chan | amdlawgroup.com
Many brands that we know and easily recognize today have undergone re-branding campaigns by changing aspects of their logos and how they market to consumers. There are many reasons for re-branding, which include boosting sales and also revamping a company’s image.
Example 1. Starbucks.
When Starbucks released its new logo of the famous Siren, the company kept customers updated and informed about the design change through its blog and social media. Embracing the company’s history while evolving the iconic Siren created a successful re-branding for Starbucks.
Example 2. Old Spice
Taking advantage of social media, Old Spice created videos that went viral and generated millions of views, appealing to a younger generation of consumers.
Example 3. Apple
On the verge of bankruptcy in 1997, the company began to create products that that were innovative in design, reliable, and housed in sleek packaging. Apple’s logo also changed from the multi-colored apple to the simpler monochrome apple. Now, Apple is widely recognized and is a powerhouse when it comes to computers and other electronic devices.
Here are a few things to consider when deciding to re-brand your company’s image: